Duped by Walmart
Young Ones One Show // Merit // Walmart: Integrated Campaign
Young Ones One Show // Merit // Walmart: Creator Content & Social Media
Client: Walmart
Insight: College students are heavily influenced by social trends.
Big Idea: Duped by Walmart
Execution: Billboard, Print, Social, OOH, Experiential
Art Director: Revati Mahurkar
Copywriter: Remy Bailard
Software: Adobe After Effects, Illustrator, Photoshop, Firefly
Case Study
Problem: Students assume the "Walmart version" means lower quality, so they overlook Walmart for stylish, trend-driven college essentials. We need to flip that perception and show them they can get the same looks for far less.
Solution: Our solution is to expose the misconception by secretly putting Walmart dupes in the hands of trendsetters and letting their genuine reactions do the convincing - then revealing they were wearing Walmart the whole time.
The Stunt
We sent PR boxes disguise as top-name brands to influencers. Inside were Walmart dupes, not designer pieces. Influencers unboxed, styled, and posted them as premium, unknowingly endorsing Walmart.
The Reveal
Once their content gained traction, we revealed the truth. The pieces they praised were Walmart versions at a fraction of the price. The reveal spread across social, with Walmart stitching influencer videos with the duped pieces, and extended into tabloid-style print and outdoor.
The Experience
We brought Duped by Walmart to college campuses with pop-ups full of on-trend dupes. Students could see, try on, and shop Walmart's versions of major style trends.
The Hub
After the reveal, we launched the "You Got Duped" hub as a home for trending dupes on the Walmart website. Users could shop the looks and see the price difference for themselves.