Typozzz
Client: Zzzquil
Insight: People make careless mistakes when they haven’t slept.
Big Idea: Typozzz
Execution: Print, Billboard, Digital, Social, OOH
Art Director: Revati Mahurkar
Copywriter: Remy Bailard
Software: Adobe InDesign, Photoshop, Illustrator
Browser Extension & Mobile App
Typozzz by ZzzQuil is a browser extension, mobile app, and integrated writing assistant that catches careless typos before you hit send.
It gently reminds users that slip-ups like these are often a sign of not getting enough sleep.
Print & Billboard
ZzzQuil will showcase real, embarrassing typos people make across print ads and billboard placements. They’ll appear in places where tired mistakes are common.
TV & Social
Typozzz by ZzzQuil comes to life across TV and social media by catching and correcting typos in real time. On television, Typozzz overlays pop up mid-broadcast to flag errors on everything from news headlines to talk show graphics. Meanwhile, on social platforms, it strikes right where mistakes happen most, generating real-time, interactive pop-ups directly within user posts. By mimicking the look and feel of the actual browser extension, the campaign seamlessly turns everyday viewing and scrolling into a dynamic, engaging experience.